1. Introduction
This Privacy Policy describes how Saroj International Inc ("East13," "we," "us," or "our") collects, uses, stores, and protects your personal information when you use the East13 SEO platform ("Service"). We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Information We Collect
2.1 Account Information
When you create an account, we collect:
- Name and email address
- Company or organization name
- Billing address
- Payment information (processed and stored by Square; we do not store full payment card details)
2.2 Website Access Credentials
To provide our Service, we collect and securely store:
- WordPress, Shopify, Wix, or Webflow login credentials or API keys
- SSH/SFTP access credentials when provided
- CMS-specific authentication tokens
- Domain and hosting information
These credentials are encrypted at rest and used solely to deliver the Service on your behalf.
2.3 Usage Analytics
We automatically collect:
- Log data (IP address, browser type, pages visited within the platform)
- Feature usage patterns within the Service
- Performance and error data to improve reliability
- Device and operating system information
2.4 SEO and Website Data
In the course of providing the Service, we process:
- Your website's content, structure, and metadata
- Search engine ranking and keyword data
- Competitor analysis data (publicly available information only)
- Content generated by the platform for your sites
3. How We Use Your Information
| Purpose | Legal Basis (GDPR) |
|---|---|
| Provide and operate the Service | Performance of contract |
| Process payments and manage billing | Performance of contract |
| Send service-related communications | Performance of contract |
| Improve and develop the platform | Legitimate interest |
| Detect and prevent fraud or abuse | Legitimate interest |
| Comply with legal obligations | Legal obligation |
We do not sell your personal information to third parties. We do not use your data for advertising purposes.
4. Cookies
East13.com uses minimal cookies:
- Session Cookies: Essential cookies required to maintain your logged-in state and ensure the platform functions properly. These expire when you close your browser or after your session ends.
- Security Cookies: Used to prevent cross-site request forgery and protect your account.
We do not use tracking cookies, advertising cookies, or third-party analytics cookies on east13.com. We do not participate in cross-site tracking or behavioral advertising.
5. Third-Party Services
We share data with the following third-party service providers, strictly as necessary to operate the Service:
| Provider | Purpose | Data Shared |
|---|---|---|
| Square | Payment processing | Billing name, email, payment method |
| Google APIs | Search data and SEO metrics | Domain names, keyword queries |
| OpenAI | AI-powered content generation | Content prompts and context (no personal data) |
| Anthropic | AI-powered content generation | Content prompts and context (no personal data) |
Each third-party provider operates under their own privacy policy. We require all providers to handle your data in compliance with applicable data protection laws.
6. Data Retention
- Active Accounts: We retain your data for the duration of your account and subscription.
- After Cancellation: Account data is retained for 30 days after cancellation to allow for reactivation, then permanently deleted.
- Website Credentials: Deleted immediately upon account cancellation or upon your request.
- Billing Records: Retained for up to 7 years as required by tax and accounting regulations.
- Usage Logs: Automatically purged after 90 days.
7. Data Security
We implement appropriate technical and organizational measures to protect your data, including:
- Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
- Encrypted storage of all website access credentials
- Regular security assessments and monitoring
- Access controls limiting employee access to personal data on a need-to-know basis
8. Your Rights
Depending on your jurisdiction, you have the following rights regarding your personal data:
All Users
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data
- Export: Request your data in a portable, machine-readable format
GDPR Rights (EEA/UK Residents)
- Right to restrict processing
- Right to object to processing based on legitimate interest
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority
CCPA Rights (California Residents)
- Right to know what personal information is collected and how it is used
- Right to delete personal information
- Right to opt out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your rights
To exercise any of these rights, contact us at [email protected]. We will respond to verified requests within 30 days.
9. International Data Transfers
East13 is based in the United States. If you access the Service from outside the United States, your data will be transferred to and processed in the United States. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable law.
10. Children's Privacy
The Service is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected data from a person under 18, we will take steps to delete that information promptly. If you believe a minor has provided us with personal information, please contact us at [email protected].
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the Service at least 30 days before the changes take effect. The "Effective Date" at the top of this page indicates when the policy was last revised.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:
Saroj International Inc
Email: [email protected]
Website: east13.com