Your East13 dashboard is the command center for your entire SEO operation. Once you log in, everything you need — rankings, content, reviews, competitors, and reports — is accessible from one screen. This guide walks you through each section so you always know where to find what you need.
The Sidebar Navigation
The left sidebar organizes your dashboard into logical groups. At the top, you will see your business name and plan tier. Below that, navigation is grouped into sections:
- Overview — Your home screen with key metrics, top opportunities, and recent activity
- Content — Topic queue, content queue, published articles, and content scoring
- Rankings — SERP tracking, keyword positions, and ranking trends over time
- Local SEO — GBP monitoring, citations, reviews, local pack tracking, and sentiment analysis
- Competitive Intel — Competitor tracking, GBP competitive intelligence, and authority scoring
- Technical — SEO health score, PageSpeed, schema status, and optimization score
- Growth — City pages, programmatic pages, backlink strategy, and cloud stack publishing
- Reports — Monthly reports, conversion tracking, and ROI dashboard
- Settings — Team management, billing, site connections, and integrations
The Overview Panel
This is your home screen. It shows a snapshot of your SEO health score, your current ranking positions (with movement arrows), content published this month, review velocity, and your top opportunities. The Top Opportunities card highlights keywords where you are close to page one — these are the fastest wins available to you right now.
Understanding the Metric Cards
Throughout the dashboard, you will see metric cards with a number, a trend arrow, and a comparison period. Green arrows mean improvement. Red arrows mean decline. The comparison period is always month-over-month unless stated otherwise. Click any metric card to drill into the detail view.
Content Panels
The Topic Queue shows upcoming content topics with intent badges (commercial, transactional, informational) and opportunity scores. Higher opportunity scores mean higher potential ROI. The Content Queue shows articles being generated or awaiting review. The Published panel lists everything live on your site with content scores and last-improved dates.
Rankings Panel
Your keyword rankings are tracked daily. The panel shows current position, previous position, change, and the search volume for each keyword. Use the filters to focus on specific service areas or locations. Keywords in positions 5-20 are highlighted as “gap zone” opportunities — close to page one but not yet there.
Local SEO Panels
This section brings together everything related to your local presence: GBP profile status, review count and velocity, citation health, local pack positions, and sentiment analysis from your reviews. Each panel links to its own detailed view and corresponding knowledge base guide.
Mobile Access
The dashboard is fully responsive. On mobile, the sidebar collapses into a hamburger menu. All panels stack vertically and remain fully functional. You can check your rankings, approve content, and review reports from your phone.
Quick Tips
- Check the Overview panel weekly — it surfaces the most important changes automatically
- Use the search bar at the top to jump directly to any panel or keyword
- The notification bell shows alerts for ranking changes, new reviews, and content ready for review
- Your monthly report email includes a direct link to the full report panel