East13 automates local search visibility for plumbers, HVAC companies, roofers, and electricians — generating service area pages, scheduling GBP posts, managing review requests, and tracking emergency keyword rankings around the clock.
Start Your Free TrialHome services is one of the most competitive local search categories. Most businesses are competing for the same map pack with the same generic website.
You serve 10 towns but your website only talks about one. Customers searching "plumber in [Town]" don't find you because there's no page targeting that location. East13 is designed to close those gaps automatically.
HVAC tune-up season, roof inspection time, winter pipe prep — these content opportunities come and go. Without a system to generate and publish seasonal content, you miss the window when customers are actively searching.
Jobs get done, customers are happy, but reviews don't follow automatically. Competitors with more consistent review collection pull ahead in the map pack while your count stays flat.
Six automated modules designed to keep your local presence active without requiring ongoing effort from your team.
East13 generates location-specific service pages — "HVAC repair in [City]", "emergency plumber near [Town]" — using a 10-criteria quality scoring system before any page goes live on your site.
The content engine is designed to generate timely content around seasonal peaks — AC tune-ups in spring, heating service in fall, storm damage assessments after weather events — keeping your pages relevant throughout the year.
East13 schedules and publishes GBP posts — seasonal tips, service reminders, before/after project highlights — on a regular cadence, keeping your profile active between customer visits.
After job completion, automated follow-up messages are sent to customers at configurable intervals, designed to increase the rate at which satisfied customers leave Google reviews.
East13 audits your business NAP data across 20 pre-seeded directories — Angi, HomeAdvisor, Yelp, and others — and surfaces inconsistencies that could affect local map ranking signals.
Rankings for high-intent terms like "emergency plumber near me", "AC repair open now", and "roof leak repair" are tracked daily with alerts when competitor positions shift around yours.
What the difference looks like in practice when you have a dedicated automation layer versus managing it between jobs.
East13 is built to handle the ongoing local SEO work autonomously so your team stays focused on the jobs.
Start a free trial and connect your site. East13 builds out your service area coverage and keeps your local presence active — without adding work to your team's plate.
Start Your Free Trial