Knowing your rankings is useful. Knowing how those rankings turn into actual business is essential. East13 includes built-in conversion tracking that connects your SEO performance directly to leads and revenue — no additional tools or tracking codes required.
What Gets Tracked
The East13 conversion tracker monitors three types of actions on your website:
- Pageviews — Which pages visitors land on and how they navigate through your site
- Form submissions — Contact forms, quote requests, appointment bookings, and any other form on your site
- Phone clicks — When visitors tap or click your phone number to call you
This tracking is installed automatically when you connect your site to East13. It is cookie-free and GDPR-friendly — no consent banner needed.
How It Works
A lightweight tracking script runs on every page of your site. It identifies which pages were published or improved by East13, then tracks visitor activity on those pages. The data is sent back to East13 daily and aggregated in your dashboard.
The tracker is smart about filtering out bots. It identifies and excludes search engine crawlers, AI bots, SEO tools, scrapers, and headless browsers — so your numbers reflect real human visitors only.
Your Conversion Dashboard
In your dashboard under Reports → Conversions, you will see:
- Total pageviews this month vs. last month
- Form submissions with the source page identified
- Phone clicks with the source page identified
- Conversion rate — what percentage of visitors take an action
- Attribution — which East13-published pages are driving the most conversions
ROI Reporting
East13 calculates your ROI by comparing your monthly subscription cost against the value of leads generated. During onboarding, you set an estimated value per lead for your business (for example, a law firm might value each contact form submission at $500). East13 uses this to calculate your monthly and cumulative return on investment.
Your ROI appears in your monthly report and on the Overview panel of your dashboard. It is updated daily as new conversion data comes in.
Baseline Tracking
When you first connect your site, East13 captures a baseline of your current traffic and conversion levels. All future reporting compares against this baseline so you can see exactly what East13 has added — not just total numbers, but the incremental improvement since you started.
Progress snapshots are taken weekly, with milestones at 30, 60, and 90 days. Your monthly report includes a before-and-after comparison showing how far you have come since onboarding.
No Setup Required
Conversion tracking activates automatically when your site is connected. There is nothing to configure, no code to paste, and no third-party tools to set up. If you can see your site in the dashboard, the tracker is already running.