Welcome to East13. This guide walks you through everything you need to do in your first 30 days to get your local SEO on track. Follow these steps in order and you will have a fully optimized, automated SEO system working for your business.
Week 1: Connect and Configure
Day 1-2: Connect Your Website
Start by connecting your website to East13. The platform supports WordPress, Shopify, Wix, and Webflow. For WordPress, install the East13 Connector plugin — see our guide on connecting WordPress. For other platforms, see connecting Shopify, Wix, or Webflow.
Day 3: Set Up Google Business Profile Monitoring
Connect your Google Business Profile to enable review monitoring, local pack tracking, and GBP optimization suggestions. Follow our guide on setting up GBP monitoring.
Day 4-5: Define Your Services and Service Areas
Tell East13 what services you offer and what geographic areas you serve. This information powers everything — from content generation to keyword tracking to programmatic page creation. Be thorough. List every service and every city, town, or neighborhood you cover.
Week 2: Audit and Fix
Day 6-8: Review Your SEO Health Score
East13 automatically runs a comprehensive audit of your site and online presence. Check your SEO Health Score to see where you stand. The platform identifies issues in categories like technical SEO, citation consistency, content gaps, and GBP optimization.
Day 9-10: Run Your Citation Audit
Your citation and NAP audit will show you every directory listing with inconsistent or missing business information. Start fixing the highest-priority issues first — major directories and data aggregators.
Week 3: Create Content
Day 11-15: Generate Your Core Pages
Use East13’s content generation to create service pages and location pages for your business. The platform generates unique, SEO-optimized content for each combination of service and location. Review the content, make any adjustments, and publish to your site.
Day 16-18: Set Up Programmatic Pages
If applicable, create programmatic pages like comparison pages, alternatives pages, and category pages. These capture additional search traffic from people comparing options or researching solutions.
Week 4: Monitor and Optimize
Day 19-22: Set Up Review Management
Configure your review management settings. Set up alerts for new reviews, customize response templates, and establish your review velocity target based on competitor analysis.
Day 23-25: Review Competitor Analysis
East13 monitors your top local competitors automatically. Review their GBP activity, review velocity, content strategy, and ranking positions. Identify the biggest gaps between your presence and theirs.
Day 26-30: Check Your First Report
By the end of your first month, East13 will generate your first monthly SEO report. This establishes your baseline metrics. You will use this to track progress in the months ahead.
What Happens After 30 Days
After your initial setup, East13 runs on autopilot. The platform continuously monitors your rankings, reviews, citations, and competitors. It generates content on schedule, alerts you to issues, and provides monthly reports showing your progress. Your job is to review the reports, approve content, and respond to reviews — everything else is handled automatically.
If you need help at any point during setup, reach out to our support team. We are here to make sure your first 30 days set you up for long-term SEO success.