East13 automates the local SEO work that law firms rarely have time for — city-specific practice area pages, GBP post scheduling, review request workflows, and daily keyword tracking — all with compliance scanning built in.
Start Your Free TrialYou went to law school to practice law — not to manage SEO. These are the gaps most PI firms are dealing with right now.
Most firms have one generic website that tries to serve every city at once. Google rewards specificity. If you don't have a "car accident lawyer in [City]" page, you're unlikely to appear for that search.
Satisfied clients rarely leave reviews on their own. Without a consistent, automated follow-up process, review counts stagnate while competing firms pull ahead in trust signals.
If your firm name, address, or phone number appears differently across legal directories, Google's local ranking algorithm treats that as a reliability signal. Inconsistency quietly suppresses your Map Pack visibility.
Six core capabilities — fully automated, built to reduce the SEO workload for PI attorneys without a dedicated marketing team.
East13 generates location-specific practice area pages — "car accident lawyer in [City]", "slip and fall attorney near [City]" — using a 10-criteria quality scoring system before any page is published.
The content engine is designed to flag legally problematic language — phrases like "guaranteed results" or "we always win" — before content goes live, helping reduce compliance risk on published pages.
East13 schedules and publishes GBP posts on a recurring cadence — legal tips, practice area updates, community content — keeping your profile active without manual effort each week.
The review velocity module sends automated follow-up messages to clients at configurable intervals, designed to increase the rate at which settled clients submit Google reviews.
East13 audits your firm's NAP data across 20 pre-seeded directories — including Avvo, FindLaw, and Justia — and surfaces inconsistencies that could be affecting local ranking signals.
Keyword rankings for your practice area and city targets are tracked daily. The platform surfaces ranking changes and flags when a competitor moves above your position for a monitored keyword.
Here is what the day-to-day difference looks like between managing this in-house and letting East13 run it.
East13 is designed to handle the operational side of local SEO so your team can focus on cases.
Start a free trial and explore the platform. No agency required — East13 is built to run autonomously once connected to your site and GBP.
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