/* ── EAST13 DESIGN SYSTEM — EMBER PALETTE ── */
/* Version 3.0 — White background / Orange accent */

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:Inter,system-ui,-apple-system,sans-serif;-webkit-font-smoothing:antialiased;background:#fff;color:#0C0E11;line-height:1.5}
img{max-width:100%;height:auto;display:block}
a{transition:opacity .2s}

/* ── TOKENS ── */
:root{
  --ember:#FF6B35;
  --ember-dark:#D45420;
  --ember-light:#FFB089;
  --ember-bg:#FFF0E8;
  --ember-border:rgba(255,107,53,.2);
  --teal:#00C2A8;
  --teal-bg:rgba(0,194,168,.08);
  --teal-border:rgba(0,194,168,.2);
  --ink:#0C0E11;
  --ink2:#2A2F3A;
  --muted:#5B6478;
  --surface:#F7F8FA;
  --border:#E8EBF0;
  --white:#fff;
  --dark-bg:#0C0E11;
  --radius-sm:6px;
  --radius-md:10px;
  --radius-lg:16px;
  --radius-xl:20px;
}

/* ── TYPOGRAPHY ── */
h1,h2,h3,h4{font-weight:500;letter-spacing:-.02em;line-height:1.1;color:var(--ink)}
h1{font-size:clamp(36px,5vw,56px)}
h2{font-size:clamp(28px,4vw,42px)}
h3{font-size:clamp(18px,2.5vw,22px)}
p{line-height:1.75}

/* ── BUTTONS ── */
.btn{display:inline-block;font-size:14px;font-weight:500;padding:12px 24px;border-radius:8px;text-decoration:none;transition:all .18s;cursor:pointer;border:none;font-family:inherit}
.btn-primary{background:var(--ember);color:white}.btn-primary:hover{background:var(--ember-dark);opacity:1}
.btn-secondary{background:#fff;color:var(--ink2);border:1px solid var(--border)}.btn-secondary:hover{border-color:#ccc;opacity:1}
.btn-ghost{background:transparent;color:var(--muted);padding:12px 16px}.btn-ghost:hover{color:var(--ink);opacity:1}
.btn-dark{background:rgba(255,255,255,.08);color:rgba(255,255,255,.85);border:1px solid rgba(255,255,255,.12)}.btn-dark:hover{background:rgba(255,255,255,.13);opacity:1}
.btn-lg{font-size:15px;padding:14px 32px}
.btn-sm{font-size:12px;padding:8px 16px}

/* ── NAV ── */
.nav{background:rgba(255,255,255,.94);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);padding:0 clamp(20px,4vw,48px);display:flex;align-items:center;justify-content:space-between;height:66px;position:sticky;top:0;z-index:9999;border-bottom:1px solid var(--border)}
.nav-logo{display:flex;align-items:center;gap:9px;text-decoration:none;flex-shrink:0}
.nav-wordmark{font-size:17px;font-weight:500;color:var(--ink);letter-spacing:-.02em}
.nav-links{display:flex;gap:24px;list-style:none}
.nav-links a{font-size:13px;color:var(--muted);text-decoration:none;white-space:nowrap}
.nav-links a:hover{color:var(--ink)}
.nav-right{display:flex;gap:8px;align-items:center;flex-shrink:0}
.nav-hamburger{display:none;background:none;border:none;cursor:pointer;padding:8px;flex-direction:column;gap:5px}
.nav-hamburger span{display:block;width:22px;height:2px;background:var(--ink);border-radius:2px;transition:all .25s}
.mobile-menu{display:none;position:fixed;top:66px;left:0;right:0;background:#fff;border-bottom:1px solid var(--border);padding:16px 24px 24px;z-index:9998;box-shadow:0 8px 32px rgba(0,0,0,.08)}
.mobile-menu.open{display:block}
.mobile-menu a{display:block;font-size:15px;color:var(--ink2);text-decoration:none;padding:12px 0;border-bottom:1px solid var(--border)}
.mobile-menu a:last-child{border-bottom:none}
.mobile-menu .btn{display:block;text-align:center;margin-top:16px}

/* ── HERO EYEBROW ── */
.eyebrow{display:inline-flex;align-items:center;gap:7px;background:var(--ember-bg);border:1px solid var(--ember-border);border-radius:100px;padding:5px 13px;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ember-dark);margin-bottom:20px}
.eyebrow-dot{width:5px;height:5px;border-radius:50%;background:var(--ember);flex-shrink:0}
.eyebrow-teal{background:var(--teal-bg);border-color:var(--teal-border);color:#007A6B}
.eyebrow-teal .eyebrow-dot{background:var(--teal)}

/* ── SECTION CHROME ── */
.sec-label{font-size:11px;text-transform:uppercase;letter-spacing:.14em;color:var(--ember);margin-bottom:10px}
.sec-label-teal{color:var(--teal)}
.sec-header{text-align:center;margin-bottom:clamp(36px,5vw,56px)}
.sec-header .sec-label{display:block}
.sec-header h2{margin-bottom:10px}
.sec-sub{font-size:17px;color:var(--muted);max-width:520px;margin:0 auto;line-height:1.75}

/* ── TAGS / BADGES ── */
.tag{display:inline-block;font-size:10px;font-weight:500;padding:3px 10px;border-radius:100px}
.tag-ember{color:var(--ember-dark);background:var(--ember-bg)}
.tag-teal{color:#007A6B;background:var(--teal-bg)}
.tag-ink{color:rgba(255,255,255,.7);background:rgba(255,255,255,.1)}

/* ── CARDS ── */
.card{background:#fff;border:1px solid var(--border);border-radius:var(--radius-lg);padding:24px}
.card-surface{background:var(--surface);border:1px solid var(--border);border-radius:var(--radius-lg);padding:24px}
.card-dark{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.07);border-radius:var(--radius-lg);padding:24px}
.card-hover:hover{border-color:var(--ember);box-shadow:0 6px 28px rgba(255,107,53,.08)}

/* ── ICON WELLS ── */
.icon-well{width:40px;height:40px;border-radius:9px;display:flex;align-items:center;justify-content:center;flex-shrink:0}
.icon-well-ember{background:var(--ember-bg)}
.icon-well-teal{background:var(--teal-bg)}

/* ── SECTION BACKGROUNDS ── */
.bg-white{background:#fff}
.bg-surface{background:var(--surface);border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.bg-dark{background:var(--dark-bg)}
.bg-ink{background:var(--ink)}

/* ── LAYOUT ── */
.container{max-width:1100px;margin:0 auto;padding:0 clamp(20px,4vw,48px)}
.section{padding:clamp(56px,8vw,96px) clamp(20px,4vw,48px)}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,72px);align-items:center}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}

/* ── FOOTER ── */
.footer{background:#06080C;padding:clamp(40px,6vw,60px) clamp(20px,4vw,48px) 28px}
.footer-inner{max-width:1100px;margin:0 auto}
.footer-top{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:clamp(24px,4vw,48px);margin-bottom:clamp(32px,5vw,48px)}
.footer-brand-name{display:flex;align-items:center;gap:8px;font-size:17px;font-weight:500;color:#fff;margin-bottom:10px}
.footer-brand-desc{font-size:13px;color:rgba(255,255,255,.3);line-height:1.7;max-width:220px}
.footer-col-title{font-size:10px;text-transform:uppercase;letter-spacing:.12em;color:rgba(255,255,255,.2);margin-bottom:14px}
.footer-links{list-style:none;display:flex;flex-direction:column;gap:9px}
.footer-links a{font-size:13px;color:rgba(255,255,255,.4);text-decoration:none;transition:color .2s}
.footer-links a:hover{color:#fff}
.footer-bottom{border-top:1px solid rgba(255,255,255,.06);padding-top:20px;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:10px}
.footer-copy{font-size:12px;color:rgba(255,255,255,.2)}
.footer-legal{display:flex;gap:16px}
.footer-legal a{font-size:12px;color:rgba(255,255,255,.2);text-decoration:none}

/* ── SOCIAL PROOF ROW ── */
.proof-row{display:flex;gap:20px;align-items:center;flex-wrap:wrap}
.proof-divider{width:1px;height:26px;background:var(--border);flex-shrink:0}
.proof-num{font-size:21px;font-weight:500;color:var(--ink);line-height:1}
.proof-label{font-size:10px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin-top:2px}

/* ── CTA BAND ── */
.cta-band{background:var(--ink);padding:clamp(56px,8vw,80px) clamp(20px,4vw,48px);text-align:center;position:relative;overflow:hidden}
.cta-band::before{content:'';position:absolute;top:-100px;left:50%;transform:translateX(-50%);width:500px;height:400px;background:radial-gradient(circle,rgba(255,107,53,.1) 0%,transparent 70%);pointer-events:none}
.cta-inner{max-width:600px;margin:0 auto;position:relative}
.cta-h{font-size:clamp(28px,4vw,40px);font-weight:500;color:#fff;letter-spacing:-.025em;margin-bottom:12px;line-height:1.2}
.cta-h em{color:var(--ember);font-style:normal}
.cta-sub{font-size:17px;color:rgba(255,255,255,.45);margin-bottom:32px;line-height:1.75}
.cta-btns{display:flex;gap:10px;justify-content:center;flex-wrap:wrap}
.cta-fine{font-size:12px;color:rgba(255,255,255,.2);margin-top:16px}

/* ── PIPELINE ── */
.pipeline{background:var(--surface);border:1px solid var(--border);border-radius:14px;padding:18px 22px;overflow-x:auto;-webkit-overflow-scrolling:touch}
.pipeline-inner{display:flex;align-items:center;gap:4px;min-width:720px}
.pipe-step{background:#fff;border:1px solid var(--border);border-radius:6px;padding:8px 13px;font-size:11px;font-weight:500;color:var(--ink2);white-space:nowrap}
.pipe-step.hl{background:var(--ink);color:var(--ember);border-color:var(--ink)}
.pipe-arrow{color:var(--ember);font-size:13px;flex-shrink:0}

/* ── SERP VISUAL ── */
.serp-card{background:#fff;border:1px solid var(--border);border-radius:var(--radius-lg);padding:20px;box-shadow:0 4px 24px rgba(0,0,0,.06)}
.serp-hdr{font-size:10px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);margin-bottom:14px}
.serp-item{display:flex;align-items:center;gap:10px;padding:9px 11px;border-radius:7px;margin-bottom:5px}
.serp-num{width:28px;height:28px;border-radius:6px;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:600;flex-shrink:0}
.serp-p1{background:var(--surface)}
.serp-dots{text-align:center;padding:5px;font-size:11px;color:#ccc}
.serp-p2label{text-align:center;font-size:10px;color:#E05252;text-transform:uppercase;letter-spacing:.1em;margin:6px 0 4px;padding:5px;border-top:1px solid var(--border)}
.serp-13{background:var(--ember-bg);border:1.5px solid var(--ember-border);animation:glow 2.5s ease-in-out infinite}
@keyframes glow{0%,100%{border-color:rgba(255,107,53,.2)}50%{border-color:rgba(255,107,53,.55)}}
.serp-13 .serp-num{background:var(--ember);color:white}
.arrow-card{margin-top:10px;background:var(--ember-bg);border:1px solid var(--ember-border);border-radius:9px;padding:11px 13px;display:flex;align-items:center;gap:9px}
.arrow-icon{width:24px;height:24px;background:var(--ember);border-radius:5px;display:flex;align-items:center;justify-content:center;flex-shrink:0}

/* ── MOBILE BREAKPOINTS ── */
@media(max-width:960px){
  .nav-links{display:none}
  .nav-hamburger{display:flex}
  .grid-2{grid-template-columns:1fr}
  .hero-visual-wrap{display:none}
  .story-visual{display:none}
  .grid-3{grid-template-columns:repeat(2,1fr)}
  .grid-4{grid-template-columns:repeat(2,1fr)}
  .footer-top{grid-template-columns:repeat(2,1fr);gap:24px}
  .hide-mobile{display:none}
}
@media(max-width:600px){
  .grid-3,.grid-4{grid-template-columns:1fr}
  .footer-top{grid-template-columns:1fr}
  .proof-row{gap:12px}
  .proof-divider{display:none}
  .cta-btns{flex-direction:column;align-items:stretch}
  .cta-btns a{text-align:center}
}

/* ── LOGO SVG ── */
.logo-svg{width:30px;height:30px;flex-shrink:0}

/* ── FORMS ── */
.form-group{margin-bottom:16px}
.form-label{display:block;font-size:13px;font-weight:500;color:var(--ink2);margin-bottom:6px}
.form-input{width:100%;padding:11px 14px;font-size:14px;border:1px solid var(--border);border-radius:8px;font-family:inherit;color:var(--ink);background:#fff;transition:border-color .18s}
.form-input:focus{outline:none;border-color:var(--ember);box-shadow:0 0 0 3px rgba(255,107,53,.1)}
.form-input::placeholder{color:#B0B8C8}
.form-hint{font-size:11px;color:var(--muted);margin-top:5px}
.form-error{font-size:12px;color:#E05252;margin-top:5px;display:none}

/* ── FAQ ── */
.faq-item{border-bottom:1px solid var(--border);padding:18px 0}
.faq-item:first-child{border-top:1px solid var(--border)}
.faq-q{font-size:15px;font-weight:500;color:var(--ink);cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;user-select:none}
.faq-q::after{content:'+';font-size:20px;font-weight:300;color:var(--ember);flex-shrink:0;transition:transform .2s}
.faq-item.open .faq-q::after{transform:rotate(45deg)}
.faq-a{font-size:14px;color:var(--muted);line-height:1.75;margin-top:12px;display:none}
.faq-item.open .faq-a{display:block}

/* ── PLAN CARDS ── */
.plan-featured{border:2px solid var(--ember) !important}
.plan-badge{position:absolute;top:-12px;left:50%;transform:translateX(-50%);background:var(--ember);color:white;font-size:10px;font-weight:600;padding:3px 14px;border-radius:100px;white-space:nowrap;letter-spacing:.04em}

/* ── TOGGLE ── */
.toggle-wrap{display:flex;align-items:center;justify-content:center;gap:12px;margin-bottom:40px}
.toggle-label{font-size:14px;color:var(--muted);font-weight:500}
.toggle-label.active{color:var(--ink)}
.toggle{position:relative;width:44px;height:24px;background:var(--border);border-radius:100px;cursor:pointer;transition:background .2s;flex-shrink:0;border:none}
.toggle.on{background:var(--ember)}
.toggle::after{content:'';position:absolute;top:3px;left:3px;width:18px;height:18px;background:white;border-radius:50%;transition:left .2s}
.toggle.on::after{left:23px}
.toggle-save{font-size:11px;color:var(--ember-dark);background:var(--ember-bg);padding:2px 9px;border-radius:100px;font-weight:500}

/* ── STEP NUMBERS ── */
.step-n{width:36px;height:36px;border-radius:9px;background:var(--ember-bg);color:var(--ember-dark);font-size:15px;font-weight:500;display:flex;align-items:center;justify-content:center;margin-bottom:14px;flex-shrink:0}

/* ── UTILITY ── */
.text-ember{color:var(--ember)}
.text-teal{color:var(--teal)}
.text-muted{color:var(--muted)}
.text-white{color:#fff}
.mt-4{margin-top:4px}.mt-8{margin-top:8px}.mt-12{margin-top:12px}.mt-16{margin-top:16px}.mt-24{margin-top:24px}
.mb-8{margin-bottom:8px}.mb-16{margin-bottom:16px}.mb-24{margin-bottom:24px}
.fw-500{font-weight:500}