Technical SEO is the foundation that makes everything else work. East13 handles the technical layer automatically — schema markup, meta tags, robots configuration, and ongoing health monitoring — so you never have to think about it.
Schema Markup
Schema (structured data) helps search engines understand what your pages are about. East13 automatically generates and maintains schema for every page on your site:
- LocalBusiness schema — Your business name, address, phone, hours, and service areas
- BlogPosting schema — For every article, including author, date, headline, and description
- FAQPage schema — When articles contain FAQ sections, the schema is added automatically
- HowTo schema — For step-by-step guides and tutorials
- BreadcrumbList schema — Site navigation structure for search engines
- Service schema — For your service pages, connecting services to locations
The Schema Auto-Fixer
East13 runs a daily schema validator that checks every page on your site for schema issues. Common problems like missing required properties, incorrect formatting, or outdated references are fixed automatically. You do not need to run this or review the results — it runs at 5 AM daily and logs any fixes in your dashboard.
Automated SEO Fixes
Beyond schema, East13 handles 10 types of automated SEO maintenance:
- Yoast SEO meta title and description optimization
- Missing or duplicate meta tag detection and correction
- Robots.txt configuration
- XML sitemap management
- IndexNow ping on every publish (tells search engines about new content immediately)
- Internal link structure optimization
- Image alt text generation
- Canonical URL management
- LLMs.txt configuration (helps AI systems understand your site)
- Core Web Vitals monitoring via PageSpeed
PageSpeed Monitoring
East13 monitors your Core Web Vitals — the loading, interactivity, and visual stability metrics that Google uses as ranking signals. If any metric degrades, it appears in your Technical → PageSpeed panel with the specific issue identified.
The Site Watchdog
Every morning at 5:30 AM, East13 renders every page on your site using a real browser, validates the schema, and spot-checks random pages for errors. If anything looks wrong — a broken page, missing schema, or rendering issue — it is flagged immediately. This catches problems before your customers or Google see them.
What You See in the Dashboard
Under Technical in your dashboard, you will find your SEO Health Score, PageSpeed metrics, schema validation status, and optimization score. Green means healthy. Yellow means minor issues detected. Red means something needs attention. In most cases, East13 has already fixed the issue before you even see it.