If your business serves multiple cities or neighborhoods, city pages are one of the most effective ways to rank locally in each area. East13 generates unique, SEO-optimized landing pages for every combination of your services and service areas — automatically.
What Are City Pages?
A city page is a landing page targeting a specific location. For example, if you are a plumber serving five cities, East13 can generate pages like “Plumbing Services in Arlington”, “Emergency Plumber in Falls Church”, and “Drain Cleaning in McLean”. Each page is unique — not just a template with the city name swapped in.
How East13 Generates Them
During onboarding, you define your services and service areas. East13 creates a matrix of every service × city combination and generates a unique page for each. The content includes:
- Service-specific information tailored to the location
- Local references and landmarks where relevant
- Schema markup for local business and service
- Internal links to your main service pages and other city pages
- Unique meta titles and descriptions optimized for local search
City Pages vs. Programmatic Pages
City pages are location-focused landing pages. Programmatic pages are broader — they include comparisons, alternatives, and category pages that may not be location-specific. Both expand your keyword coverage, but city pages are specifically designed for local SEO.
Managing City Pages
In your dashboard under Growth → City Pages, you will see the city matrix — a grid showing every service and location combination with its current status (draft, published, indexed). You can:
- Preview any page before it goes live
- Edit content if you want to add local knowledge
- Track which city pages are ranking and driving traffic
- Add new cities or services as your business expands
Plan Limits
The number of city pages included depends on your plan:
- Ignite ($499/mo) — No city pages included
- Authority ($899/mo) — 10 city pages
- Dominance ($1,499/mo) — 30 city pages
- Network ($2,499/mo) — Unlimited city pages
Need more? The City Pack add-on gives you 10 additional city pages for $99.
Results to Expect
City pages typically start appearing in search results within 2-4 weeks of publishing. They are most effective for service-area businesses that do not have a physical location in every city they serve. By creating a relevant, content-rich page for each location, you signal to Google that you actively serve that area.