Knowing what your competitors do on their Google Business Profile gives you a real edge. East13 monitors their GBP activity automatically so you can spot trends, gaps, and opportunities without doing the research yourself.
What Gets Monitored
For each competitor, East13 tracks:
- Review count and velocity — How many reviews they have and how fast they are getting new ones
- Average rating — Their star rating and how it changes over time
- Post frequency — How often they publish GBP posts
- Categories — What GBP categories they use (primary and secondary)
- Photos and updates — How actively they maintain their listing
- Local pack positions — Where they rank in the map results for your shared keywords
How Competitors Are Identified
East13 automatically identifies your top local competitors based on businesses that rank for the same keywords in your service areas. You can also add specific competitors manually if there are businesses you want to watch that may not overlap on keywords yet.
The Competitive Intel Panel
In your dashboard under Local SEO → GBP Competitive Intel, you will see a side-by-side comparison of your GBP metrics against your top competitors. Key comparisons include:
- Your review velocity vs. theirs — are you keeping pace?
- Your post frequency vs. theirs — are you as active?
- Category alignment — are they using categories you are missing?
- Rating trends — who is trending up or down?
Turning Insights Into Action
When East13 detects that a competitor is pulling ahead in review velocity, it flags this in your dashboard and can adjust your review management targets. If a competitor starts using a GBP category you have not claimed, that appears as a recommendation. If their posting frequency drops, that is an opportunity for you to fill the gap.
The system connects competitive intelligence directly to your action items — you do not need to manually translate observations into tasks. East13 does it for you.